Here are a few lessons for other corporate accelerators from Lisa Burton O'Toole, VP of HearstLab 1. Focus on startups you can IMPACT rather than tying it to a strategic goal 2. Connect YOUR expert employees with startups for 30-min mentor sessions to drive sales, marketing, etc. 3. Use YOUR employees to evaluate prospective startups before investing Shoutout From Lisa To: "Madhuri Yechuri is the Founder & CEO of Elotl...she is a brilliant engineer and former VMware...we are very excited to be part of their journey!"